Vietnam Coffee Market Trends 2025, Industry Growth, Forecast Report By 2033

Coffee Market in Vietnam 2025:

How Big is the Vietnam Coffee Industry?

Vietnam coffee market size reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.7 Thousand Tons

Market Size in 2033: 101.5 Thousand Tons

Market Growth Rate (CAGR) 2025-2033: 3.7%

Vietnam Coffee Market Trends and Drivers:

Vietnam coffee market is developing spectacularly, fueled by the intersection of economic, cultural, and technological forces increasingly shaping its trajectory. Domestic demand, fueled by a growing middle class and evolving café culture, is propelling demand for premium coffee products. Simply put, the younger generation's passion for specialty coffee, creative brewing techniques, and emerging coffee shop culture is forcing the local brands to differentiate. Additionally, expansion in ready-to-drink and instant coffee is driving both urban and rural markets' revenues, supported by busy lifestyles and convenience needs. Other than that, Vietnam as a world exporter of coffee is solidifying the position in international markets as foreign demand for both Robusta and Arabica grades keeps expanding on major overseas markets. In addition, the trend for organic and ecologically grown coffee is increasing, driven by consumer awareness about ethical origin and environmental aspects. Besides this, coffee production and packaging technology is guaranteeing quality and increased shelf life, which is enhancing Vietnamese coffee brand competitiveness.

Besides this, government incentives for the production and export of coffee, supply chain management, and farm training is making the industry better. Aside from that, internet marketing and online business are transforming coffee supply chains, and it is possible for consumers to obtain specialty and high-end coffee products at their convenience. Similarly, collaborative work of indigenous farmers with international coffee chains is enhancing supply chain efficiency and best price policies as well. Conversely, climatic factors and volatile coffee prices are destabilizing it but being countered by the industry with the help of technology and crop resistance. Additionally, increasing the consumption of functional and flavored coffee beverages through the introduction of such components as vitamins, collagen, and ginseng is inducting healthy consumers. Lastly, escalating investment by both local and foreign investors in coffee chains and emerging businesses is sharpening competition and driving long-term innovation in the sector, placing Vietnam as an emerging hub of coffee consumption and production.

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Vietnam Coffee Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Whole Bean
• Ground Coffee
• Instant Coffee

Distribution Channel Insights:

• On-Trade
• Off-Trade
• Supermarket and Hypermarket
• Specialty Stores
• Online Retail
• Others

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. 

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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